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Wednesday, July 22, 2015

Oh Dear Hillary Might Have To Work A Bit Harder! Might Have To Get Out From Behind The Ropes!!


Although the following article appears to say Hillary has an email problem, it is not. The Democratic machine will loan her all the names she needs.

Another issue with this article is that it says that only Republicans have BIG donors and therefore the Democrats have to get lots of small donors to make up the difference. That is hogwash as the Donkey party has received big donations from well healed contributors such as Tom Steyer. We do not know who wrote this article but don't take it fully at face value but we present it to show you how devious, lying, and misleading the news media is.
Conservative Tom

Correction:  Michael A. Memoli is the author of the article.

Hillary Clinton’s latest email problems




WASHINGTON (TNS) — Hillary Clinton wound down her political operation in 2008 with 2.5 million email addresses in her campaign database. Seven years later, when campaign officials turned on the lights in April, they were stunned to find fewer than 100,000 still worked.
Campaign aides learned the bad news in much the same way a reunion organizer trying to reconnect with old friends might, albeit on a much larger scale: an inbox clogged with bounce-back messages on the day Clinton announced her candidacy and sent messages to supporters.
The huge attrition of valuable data is not unique to Clinton. A typical email list will lose 1 in 5 subscribers each year, said Jordan Cohen, chief marketing officer for Fluent, which specializes in email list acquisition.
But it created one of the first big challenges for the campaign’s growing digital team, has played a role in limiting Clinton’s fundraising so far and sparked a response that illustrates the high priority campaigns now place on acquiring digital data.
“It wasn’t like we all had time to retreat to a local bar and drown our sorrows,” said Teddy Goff, the Clinton campaign’s chief digital strategist, a role he also filled for President Barack Obama’s re-election campaign. “It was an instantaneous recognition on the part of a lot of us that we had a bigger challenge ahead of us than we realized.”
The email problems helped account for a relative paucity of small donors to Clinton’s campaign so far. Finance reports filed last Wednesday with the Federal Election Commission showed that fewer than one-fifth of Clinton’s donors had contributed $200 or less, a significantly smaller level than Obama achieved in his two campaigns.
Having a large number of small donors is crucial to Democratic campaigns to offset the significant advantage the Republicans are likely to have with big-money donors.
Because Clinton so far faces only limited challenges in the Democratic primaries, her campaign still has ample time to catch up. But rebuilding the digital infrastructure has become one of the most critical goals that campaign officials set this year, prompting what became known as the “Hillbuilder” program.
During the campaign’s first all-staff meeting, on the day before Clinton’s public campaign launch on New York’s Roosevelt Island in June, campaign manager Robby Mook identified building the email list as one of the top three goals in the year’s third quarter. On the cubicle walls of the offices used by the digital staff, a sign asks: “What are you doing to grow the list today?”
In 2012, Obama’s re-election campaign, which boasted 30 million addresses at its peak, raised $485 million — more than 40 percent of its total haul — through its endless, and often parodied, email appeals, according to a former campaign official who provided the internal fundraising data on condition of anonymity.
The rest of the fundraising total was split equally between major donors and direct marketing through traditional mail and phone contacts.
Increasingly sophisticated methods for analyzing large amounts of data have made emails more and more valuable to campaigns, and not just as a vehicle for direct communication. The ability to track a user’s online experience helps the campaign develop a profile that is then used to send more-targeted communications.
“The campaigns are looking at not just, ‘Are they going to contribute $1, $10 when I send them an email?’ but ‘Are they opening, are they clicking, are they forwarding this email to their friends? Are they taking the email and posting it onto social?'” Cohen said. “There is just inherent value in having engagement that will lead, hopefully, into votes.”
The Clinton campaign’s digital handicap wasn’t limited to its email lists. The former secretary of state had no Facebook page, no Instagram account and only 3.3 million Twitter followers at her launch date. (Obama’s campaign-run account has more than 60 million followers today, by comparison.)
The campaign would not disclose how much its list has grown since April. But it has reached 5 million followers across its accounts on Facebook, Twitter, Instagram, LinkedIn, Spotify and Pinterest, officials said.
–Michael A. Memoli
Tribune Washington Bureau

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