Monday, June 12, 2017
Another Misleading Headline Followed By A Trump Hack Job
I write about Donald Trump and the people around him.
This story appears in the June 29, 2017 issue of Forbes. Subscribe
LIKE AUTUMN LEAVES, sponsored Cadillacs, Ferraris and Maseratis descend on the Trump National Golf Club in
Westchester County, New York, in September for the Eric
Trump Foundation golf invitational. Year after year, the
formula is consistent: 18 holes of perfectly trimmed fairways
with a dose of Trumpian tackiness, including Hooters waitresses and cigar spreads, followed by a clubhouse dinner, dates encouraged. The crowd leans toward real estate insiders, family friends and C-list celebrities, such as former baseball slugger
Darryl Strawberry and reality housewife (and bankruptcy-
fraud felon) Teresa Giudice.
The real star of the day is Eric Trump, the president's second
son and now the co-head of the Trump Organization, who has hosted this event for ten years on behalf of the St. Jude
Children's Research Hospital in Memphis. He's done a ton
of good: To date, he's directed more than $11 million there, the
vast majority of it via this annual golf event. He has also helped raise another $5 million through events with other organizations.
The best part about all this, according to Eric Trump, is the charity's efficiency: Because he can get his family's golf course
for free and have most of the other costs donated, virtually all
the money contributed will go toward helping kids with cancer. "We get to use our assets 100% free of charge," Trump tells
(Photo by Dave Kotinsky/Getty Images)
That's not the case. In reviewing filings from the Eric Trump Foundation and other charities, it's clear that the course wasn't free--that the Trump Organization received payments for its use, part of more than $1.2 million that has no documented recipients past the Trump Organization. Golf charity experts say the listed expenses defy any reasonable cost justification for a one-day golf tournament.
Additionally, the Donald J. Trump Foundation, which has come under previous scrutiny for self-dealing and advancing the
interests of its namesake rather than those of charity,
apparently used the Eric Trump Foundation to funnel $100,000
in donations into revenue for the Trump Organization.
And while donors to the Eric Trump Foundation were told
their money was going to help sick kids, more than $500,000
was re-donated to other charities, many of which were
connected to Trump family members or interests, including at least four groups that subsequently paid to hold golf
tournaments at Trump courses.
All of this seems to defy federal tax rules and state laws that
ban self-dealing and misleading donors. It also raises larger questions about the Trump family dynamics and whether Eric
and his brother, Don Jr., can be truly independent of their
Especially since the person who specifically commanded that
the for-profit Trump Organization start billing hundreds of thousands of dollars to the nonprofit Eric Trump Foundation, according to two people directly involved, was none other than
the current president of the United States, Donald Trump.
Grant Lamos IV / Getty Images
The Eric Trump Foundation golf outing brought in millions for St. Jude, billings for the Trump Organization.
IN ORDER TO understand the Eric Trump Foundation, you
need to understand the Donald J. Trump Foundation. The president was never known for giving his foundation much
money, and from 2009 to 2014, he didn't give it anything at all. Outsiders still donated, though, allowing Trump to dole out
their money to a smattering of more than 200 charities as if it
were his own, with many of the donations helping his business interests.
Eric Trump set out to do things differently. Coming out of Georgetown, he decided he would try to translate the good
fortune he had inherited into support for children's cancer research. Why this cause, especially for a guy who still doesn't
have kids? "It's a great question--it's one that I've been asked before--and I'm not really sure," he says. "I think there is something about that innocence that has always affected me."
After visiting various hospitals, he chose to give to strength, St. Jude, the world's best-known pediatric cancer center.
Eric Trump set up his foundation as a public charity, a classification that allows it to raise most of its money from
outside donors. In 2007, when he was 23, the first Eric Trump
golf tournament took place, raising $220,000. A compelling
sales pitch evolved--the free golf course and the donated goods
and services assured donors that every penny possible went to charity. The Eric Trump Foundation employed no staff until
2015, and its annual expense ratio averaged 13%, about half of
what most charities pay in overhead. His original seven-person board was made up of personal friends, an innocuous lot who helped sell tournament tickets, which last year ranged from
$3,000 for a single all-day ticket to $100,000 for a pair of VIP foursomes.
For the first four years of the golf tournament, from 2007 to
2010, the total expenses averaged about $50,000, according to
the tax filings. Not quite the zero-cost advantage that a donor might expect given who owned the club but at least in line with what other charities pay to host outings at Trump courses, according to a review of ten tax filings for other charitable organizations.
But in 2011, things took a turn. Costs for Eric Trump's
tournament jumped from $46,000 to $142,000, according to
the foundation's IRS filings. Why would the price of the tournament suddenly triple in one year? "In the early years, they weren't being billed [for the club]--the bills would just
disappear," says Ian Gillule, who served as membership and marketing director at Trump National Westchester during two stints from 2006 to 2015 and witnessed how Donald Trump
reacted to the tournament's economics. "Mr. Trump had a cow.
He flipped. He was like, 'We're donating all of this stuff, and there's no paper trail? No credit?' And he went nuts. He said, 'I don't care if it's my son or not--everybody gets billed.' "
Katrina Kaupp, who served on the board of directors at the Eric Trump Foundation in 2010 and 2011, also remembers Donald Trump insisting the charity start paying its own way, despite
Eric's public claims to the contrary. "We did have to cover the expenses," she says. "The charity had grown so much that the Trump Organization couldn't absorb all of those costs anymore." The Trump Organization declined to answer detailed questions about the payments. But it seems that for the future president,
who Forbes estimates is worth $3.5 billion, a freebie to help his son directly fight kids' cancer took a backseat to revenue.
"I saw that Eric was getting billed," Gillule adds. "I would always say, 'I can't believe that his dad is billing him for a charitable outing.' But that's what they wanted."
It's also very consistent. The Donald J. Trump Foundation famously acted like an arm of the overall business, using the charity's money to settle a Trump business lawsuit, make a
political donation and even purchase expensive portraits of its namesake. Meanwhile, Trump businesses billed the Trump campaign, fueled by small outside donors, more than $11
million to use his properties, chefs and private aircraft.
At first the extra bills did not cost the Eric Trump Foundation anything. Shortly before the spike in costs, the Donald J. Trump Foundation donated $100,000 to the Eric Trump Foundation--
a gift explicitly made, according to Gillule, to offset the increased budget. Thus, the Eric Trump donors were still seeing their
money go to work for kids along the same lines as previous
The Eric Trump Foundation declined to comment on that
donation. In effect, though, this maneuver would appear to
have more in common with a drug cartel's money-laundering operation than a charity's best-practices textbook. That
$100,000 in outside donations to the Donald J. Trump
Foundation (remember: Trump himself didn't give to his own foundation at this time) passed through the Eric Trump Foundation--and wound up in the coffers of Donald Trump's private businesses.
"His father, Mr. Trump, always, until the presidency, had a very, very tight rein on what was going on," says Gillule, referring to
the company's golf courses. "The buck always stopped with him."
THE COSTS FOR ERIC'S golf tournament quickly escalated. After returning, in 2012, to a more modest $59,000--while the event brought in a record $2 million--the listed costs exploded to $230,000 in 2013, $242,000 in 2014 and finally $322,000 in 2015 (the most recent on record, held just as Trump was ratcheting up his presidential campaign), according to IRS filings. This even though the amount raised at these events, in fact, never reached that 2012 high.
It's hard to find an explanation for this cost spike. Remember, all those base costs were supposedly free, according to Eric Trump. The golf course? "Always comped," he says. The merchandise for golfers: "The vast majority of it we got comped." Drinks: "Things like wine we were normally able to get donated." And the evening performances from musicians like Dee Snider of Twisted Sister and comedians like Gilbert Gottfried: "They did it for free." So many sponsors donated, in fact, that the event invitation has carried enough logos to make a Nascar team proud.
Eric Trump, in speaking with Forbes, maintains that "our expenses on a tournament that made us somewhere in the $2 million range every year was somewhere around 100 grand," even though his foundation's tax records show costs soaring to $322,000. When asked for an itemized list of expenses, the Eric Trump Foundation declined to respond.
Thus it's hard to figure out what happened to the money. All the listed costs are direct expenses: Items like overhead and salaries appear elsewhere in its IRS filings. Even if the Eric Trump Foundation had to pay the full rate for literally everything, Forbes couldn't come up with a plausible path to $322,000 given the parameters of the annual event (a golf outing for about 200 and dinner for perhaps 400 more). Neither could golf tournament experts or the former head golf professional at Trump National Westchester. "If you gave me that much money to run a tournament, I couldn't imagine what we could do," says Patrick Langan, who worked at the club from 2006 to 2015. "It certainly wasn't done that way."
Opaque accounting doesn't help, as the Eric Trump Foundation began hosting a few other golf events and fundraisers; former board member Kaupp says some were lumped into the cost figures of the Westchester event on the IRS filings. Hundreds of thousands of dollars over this time went directly to the Trump Organization, including one payment of $87,000 to Trump's golf course in Washington, D.C., which hosted a separate event for St. Jude.
For his part, Eric Trump offers no indication that the charity is paying for much beyond the day in Westchester. "I'm sure if I hunted, I could find examples of expenses associated with the charity that aren't due to day-of activities," he says. "But I would probably have to think pretty long and hard about that."
IT DOESN'T SEEM A COINCIDENCE that at the same time the Eric Trump Foundation went from what appeared to be a clean, efficient operation to a seemingly Byzantine one that suddenly found itself saddled with costs, there was a clear shift of control.
In 2010, the year the economics of the tournament suddenly pivoted, four of the seven original board members, who were personal friends of Eric, left. Those 4 were eventually replaced by 14 new board members, the majority of whom owed all or much of their livelihoods to the Trump Organization. Six of them were effectively full-time employees, including Trump lawyer Michael Cohen and executive vice president Dan Scavino Jr., who both serve in political roles for President Trump. Another owns a company that billed the Trump campaign $16 million. Add in Eric himself, as well as his wife, Lara, and 9 of the 17 Eric Trump Foundation board members had a vested interest in the moneymaking side of the Trump empire. The foundation had become a de facto subsidiary of the Trump Organization.
"They were wearing two hats," says Langan, the former director of golf, who says he sat in on meetings where he couldn't tell where the business ended and the charity began. "You're dealing with people talking about the event and the charity who also at the same time are thinking about it as a corporation and as a business. It's a for-profit club. You know, they're trying to make money."
Until this board turnover, the Eric Trump Foundation pretty much did what it told its donors it would: send its money to St. Jude. But starting in 2011, more than $500,000 was redirected to a variety of other charities, many of which were personal favorites of Trump family members and several of which had nothing to do with children's cancer--but happened to become clients of Trump's golf courses.
In 2012, the Eric Trump Foundation sent $5,000 to a charity called Abilis, which provides services to people with disabilities. That same year, Donald Trump's nephew Fred Trump, whose son has cerebral palsy, hosted the inaugural Golf for Abilis fundraiser at the Trump National Westchester. Over the next five years, Abilis spent an estimated $240,000 hosting tournaments at the property.
In 2013 and 2014, the Eric Trump Foundation paid $15,000 for tables at a gala for the Little Baby Face Foundation, according to a spokesman for the latter foundation. Over the next three years, Little Baby Face spent an estimated $100,000 to hold golf outings on the Trump course. The foundation denies any direct connection between the two transactions.
Janet McHugh, the founder of a small charity named Julie's Jungle, was delighted to receive $25,000 in total donations from the Donald and Eric Trump foundations in 2013--money she figured came from Eric and Donald Trump personally. Two years later, her charity hosted a golf tournament at Trump National Hudson Valley. McHugh says the decision to hold her tournament there was unrelated to the donation. "They didn't comp us the golf course," she says. "We paid."
Altruism as a business-development strategy isn't necessarily illegal. But a situation in which outside donor money is redeployed away from the core mission in ways that seem to ultimately benefit the family that pays the majority of the board is--at best--an appearance problem.
Other extra expenditures raise eyebrows. In 2013, for example, Eric Trump used his foundation's money, rather than his own, to pay $1,600 to the American Society for Enology & Viticulture for a copper wine still and an antique bottle washer at a trade event and fundraiser that he was keynoting. Eric runs the family vineyard in Charlottesville, Virginia, about an hour down the road from where the event took place. "I have no idea what that is," says Eric Trump, referring to the payment.
In 2012, the Eric Trump Foundation wrote a check for $25,000 to the George Rodrigue Foundation of the Arts. That same year, George Rodrigue, who had said that his famous "blue dog" paintings sometimes sold for about $25,000, created a portrait of Donald Trump for the auction at Eric's event. That portrait ended up hanging over the couch in Eric Trump's house, where he was photographed sitting beneath it two years later.
Perhaps Eric bought the painting for himself at the auction or on the aftermarket. Perhaps Rodrigue gave or sold him a copy. What does Eric say about the donation? "Let's follow up later on," he replies, when asked about it in a phone call, before getting off the line.
Later the next day, after being told Forbes had several other questions, he sent a paragraphs-long text message, which read in part: "I was reflecting on it last night and have to say I was really disappointed when you said the story would be 'fair.'... It seems like there is a motive against either myself or my family. And if that is the case, I would simply rather disengage." A spokesperson for the Trump Organization similarly declined to respond further to questions about Eric and Donald Trump.
THE ULTIMATE TRAGEDY HERE is that the Eric Trump Foundation has done so much good. Yes, Eric has indulged in the family trait of vainglory, from Eric Trump bobblehead dolls at the tournament to statements that leave the impression he's giving the money personally, even though tax records suggest he's donated six figures total, at most. (Trump wouldn't tell Forbes how much he's given to his own foundation. "I think it's totally irrelevant," he says, citing the fact that "we never charge" for use of the courses.) But in 2015, a new intensive-care unit at St. Jude opened with Eric Trump's name on it, and the foundation's money has funded research into a rare form of cancer.
It's hard to imagine how the early incarnation of the golf tournament--big hauls, understandable costs--would have any problem continuing to spew out millions for years to come. Last year, the Eric Trump Foundation donated $2.9 million, according to St. Jude.
But in December, Eric Trump said he would stop fundraising. Running an event with an increasing commingling of business and philanthropy created the kind of conflict-of-interest (not to mention image) concerns that similarly plagued Ivanka Trump's aborted attempt to auction off a coffee date on behalf of Eric's foundation.
More recently, the foundation has rebranded itself as Curetivity. A spokeswoman for the organization said it would continue hosting golf tournaments to raise money for St. Jude. A Curetivity event was held this past May outside Washington, D.C., with Eric Trump in attendance, at the Trump National course.